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Very interesting observations from various parts of the world. Thanks.
No, Tokyo was not included. Sounds like Tokyo and Toronto are much the same, though I suspect Tokyo ranks even higher, based on what people say in this thread. I never heard of cash being returned. I'm not sure what I would do if I found a twenty dollar bill in the parking lot. It has never happened. I've found and kept a two-dollar coin. Felt real guilty for a bit because surely the person could use it. But there was no way to find the owner. I guess a find of cash could be turned in to security like they do in Tokyo. Never thought of that.
The two lowest returns were from Hong Kong, China and Kuala Lumpur, Malaysia. They tied at 31st rank. 13 out of 30 phones were returned in each city.
As someone pointed out, from a social scientific perspective this is not a water-proof experiment. They state in the article that this is not a scientific experiment. Probably I should have mentioned that in the opening post; wasn't sure how much technical detail to give. Here's the reference on the article:
Reader's Digest, Canadian Edition, August, 2007, pp 50-55.
Title: "Excuse Me, Is This Your Phone?" by The Editors.
Blurb: We dropped 30 phones in 32 cities around the world. How many would be returned?